Proposal writing tips

How To Write A Business Proposal

Brad McCrory - Tuesday, March 05, 2013 - Comments (0)

You want to write a business proposal for an opening but you can’t find the exact words that would solve the client’s problem? Its time you do one of these things either call us for help (eIntelli) or sit back relax and think what you really need.

In my experience so far, I have come across a couple of things that matter when writing a business proposal and have divided those things in 3 different steps that one should follow to create a creative, effective and persuasive proposal.

3 steps for writing a Persuasive Business Proposal

What is the client looking for?

In the first step you have to know all the little details about client such as why he wants this job done and how is he planning to get the job done. For all of this you have to put yourself in the client’s shoes thinking like the client. Collate all information you have regarding the client, gather notes that you have noted down in the meeting on a document. If you don’t have either of these, its high time you reach out again and ask questions until the requirement is really nailed down.

How can you solve his problem?

If you have received all relevant  information that you need along with all the specifications of the client, then the second part is creating a hierarchy of important and less important things- we would call that “essential requirements “ and “nice to have”. Don’t get confused in these points they are important to construct the proposal.

Now that you have the hierarchy, you also have the format as to how it is going to be done. You can start matching elements of your offer to the ones of the requirement. This would help you focus your mind on what you need to do and where/what is it that you are lacking.

The magic part of a successful business proposal

This in my eyes is the most important part of creating a proposal. You would be thinking how do deal with this when you haven’t even dealt with the client. The answer to your question is that you should provide proof of your work earlier that you have done similar to the project in the similar sector or industry. For this you need to have some supporting document and this can include case studies, newsletter and other proofs. There’s an old saying “telling isn’t selling” and it’s proven true. The client wants proof or evidence if you have worked like this before. In essence, they want to see such stuff not read or listen to your long sales presentation that tells how great your company is.

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