Proposal writing tips

3 Ps of a Winning Business Proposal

Daniel Townsend - Monday, February 25, 2013 - Comments (0)

In our experience so far, we have come across a couple of tips for writing a good business proposal. We will want to share with you the 3 Ps: problem statementproposed solution, and pricing information.

Problem Statement

Good business proposal must have the problem highlighted to the client that he/she is facing. And the problem should be properly described because this is very important how you can expect the client to believe that you can help them solve their problems without even knowing what their problems are. A successful business proposal must be a one that is able to describe the client what their needs are in a plain and simple manner.

Here’s an example of a well-written problem statement of a business proposal: “With the presence of social media in today’s world, Puffin Media Inc. hesitated to make the leap from traditional marketing to social media marketing.”

Their marketing tactics seem to be losing effectiveness and the company feels as if they are missing out on a large segment of their market. In addition, their competition has begun acquiring the majority of the business in the market and has brought Puffin Media’s growing revenues to a halt.

Proposed Solution

The main purpose of creating a business proposal is to present a solution to a problem facing potential client. This section which contains the solution should be detailed so that the client gets a better idea as to how you’d solve his problem.

Here’s an example: “The solution that is recommended for Puffin Media Inc. is to deploy their company on all of the major social media channels; however, there is a major difference in creating social media platforms versus creating a brand you can promote on those platforms.”

A marketing campaign must be created utilizing these social media channels and creating immediate engagement with your audience. In order for this to be successful, you know how to make sales. Initially, acquire some fans, followers, subscribers, and connections and invite them to join you in particular discussion or attend a specific event.

The purpose of this is not only to promote Puffin Media Inc, but also to solicit feedback from the target audience.

Pricing Information

When writing a proposal you should properly highlight the pricing info because most of the clients accept proposals on costing basis.

How to write this part depends on the solution that you proposed in the previous section. If it’s a small project you should mention the fee summary otherwise if it’s a long project you should mention the fee schedule as to on which milestone he has to pay.


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